Using an existing blog network to build backlinks may seem like a good idea at first, especially if you are in the process of starting your own site and you want to keep the investments you need to make at a minimum level. However, if you plan on using a long-term SEO strategy to promote your site, then owning your own content network is a must.

Starting your own content network is actually very easy to do. You don’t have to prepare all the contents yourself because there are numerous freelance content writers that you can hire to help you. Setting up the blogs and websites for the contents is also very easy to do now that there are so many different premade scripts and templates to use.

Once you have the foundation set up for your content network, you can start using the network to promote your primary site. In fact, you can also get additional streams of income by marketing the content network you have set up to other web entrepreneurs and SEO experts.

With all these added benefits to enjoy, there is no reason why you shouldn’t start your own network of sites and build effective backlinks.